Our first Deep Dive: using customer data to measure impact

Our first Deep Dive: using customer data to measure impact

The Impact Programme is pleased to share the first study in our Deep Dive series. The series will take an in-depth look at portfolio companies in the DFID Impact Programme.

This first Deep Dive looks at Agricare, a Ghanaian-owned animal feed producer, to share practical guidance on how to use customer centricity to meet data collection needs for both business and social performance measurement. We teamed up with Acumen to apply the Lean Data approach, to show that at its core, learning about impact is grounded in a simple activity: listening to open and unbiased feedback from customers.

Each Deep Dive will collect data on social performance to drive value for both the business and their investors – as well as generating insights for the wider impact investing market. The full series will be published on the Impact Programme website.

Read At the heart of impact measurement: listening to customers.